Readying your fintech marketing strategy and feeling like you’ll never have the time to do it all?
We hear you. Here’s the real-real.
Financial services and FinTech exist in a notoriously difficult niche for digital marketing. Established businesses – like mega-banks and Silicon Valley-funded FinTech unicorns – outspend the competition across almost every distribution channel. And Google sets rigorous and specific guidelines for what fintech websites can and can’t say, which makes ranking for high-volume, high-value keywords challenging.
And then there’s just the sheer amount of tasks you could include when building a digital marketing plan for startup businesses. (Especially for those in still-sorta-niche industries like FinTech where there are thousands of ‘growth hacking’ trends but little real guidance. SEO, social media, PR, guest posting, journalist pitching, A/B testing, content development… you get the picture. It’s a lot.
The truth is, unless you’re blessed with a large internal team or have the budget to engage with a marketing agency with a proven track record in fintech, you’ll have to pick and choose only those strategies that will move the needle – and fast.
In this post, we queried some of the world’s best financial marketers for the challenges, opportunities, and tactics that are working the best for their business right now – so you can develop a fintech marketing strategy that crushes the competition.