mattbentley

/Matt Bentley

About Matt Bentley

Part data scientist and part growth marketer, Matt Bentley has spent 20 years growing internet startup companies in 5 different countries as a Founder, CEO, CMO, and SEO consultant. He is the Founder and Chief Scientist of SEO and content marketing software CanIRank.com, and intelligent marketing assistant GrowthAI.com. Connect with Matt on Twitter or LinkedIn to chat startups, rock climbing, or how best to balance managing a startup company with being a new dad.

New Research: Keyword domains still work, despite what Google says

By |Categories: Research|Tags: , , , |

Keyword domain names were once thought of as a golden ticket to top rankings, but the general consensus in the SEO community seems to be that their power has diminished in the wake of Google's Exact Match Domain update. I have a long history with keyword domains, having been an early promoter of the marketing value [...]

SEO for Startups – 5 Ways to Use Brains Over Budget

By |Categories: SEO Knowledge|Tags: , , , , |

SEO can be challenging for startups. Search engine results heavily favor big brand websites with thousands of links, a recognizable brand name, and virtually unlimited budgets for fresh content. Faced with daunting odds and tepid initial results, many startups quickly give up on SEO as a viable marketing channel. That’s a huge mistake.

Study: Google bias in search results; 40% lean left or liberal

By |Categories: Research|

Although internet search engines like Google play an increasingly prominent role shaping voter opinions and perception of issues and candidates, their ranking algorithms aren’t designed to provide a fairly balanced or completely honest representation of controversial issues. In order to assess how fairly search engine results portray political candidates and controversial issues, we collected over [...]

How to Outrank Amazon: 5 Tips from eCommerce SEO Experts

By |Categories: Improve Your Rankings|

Amazon's strategy is to provide access to an extremely large number of products. This broad approach also means that their strategy stretches thin in places. If you can challenge them in areas where they are vulnerable it is possible to outrank them.

Expired Domain Auctions: Now More Risky as Google Poisons the Well

By |Categories: Google changes|Tags: , , |

In medieval times desperate defending armies would sometimes dump diseased corpses into wells as they retreated. Rank with bubonic plague or tuberculosis, the well water became undrinkable, crippling the advancing army by depriving them of safe water sources. Never mind that this kind of scorched earth tactic also hurt the defenders' own countrymen, depriving entire villages of their sole source of clean [...]

How Fieldwire Scaled Marketing Without Losing Their Focus on Product

By |Categories: Case Studies, Syndication|

In this SEO case study, CanIRank looks at Fieldwire, a web and mobile collaboration platform for the commercial construction industry. Founded by two engineers from Stanford and MIT, Fieldwire’s strong focus on product and engineering quickly earned them a devoted customer base. However, with the global construction industry worth some $8.5 trillion and 9 out of [...]

How Much is a #1 Ranking Worth to Your Business?

By |Categories: Tutorials|Tags: , , |

Estimating the Traffic Value of a potential target keyword is a critical step in a comprehensive keyword research process. If you know how much value a top ranking will bring to your business, you can better determine how much time and money it would be worth investing in SEO. You can even calculate the ROI [...]

All-new CanIRank adds a free SEO audit, social recommendations, “done for you” services and more!

By |Categories: CanIRank news, Syndication|Tags: , , , |

In the past year CanIRank has grown to become one of the SEO industry’s most respected keyword research and competitive analysis tools. We’ve analyzed over a quarter of a million websites, crunching 50,000,000+ raw data points from 11 different sources down into 25,000 Action Recommendations and 3.5 million Keyword Ideas. That’s turning data into action! [...]

Optimizing SEO ROI: A Not-So-Simple Formula to Uncover High-Value, Low-Difficulty Keywords

By |Categories: Case Studies|Tags: , , |

Today we launched a new feature that I've been wanting to see in SEO software for nearly 10 years. You probably already know that CanIRank offers an extremely accurate keyword difficulty tool, and we provide you with an estimate of a keyword's value in the form of search volume, advertiser cost per click, and how [...]

How to Get the Most from CanIRank

By |Categories: Tutorials|Tags: , , |

Used correctly, CanIRank isn't just a way to help you find new keywords to target; it's an entirely new approach to growing search engine traffic that will help you dramatically improve the ROI of your content marketing efforts. CanIRank is about helping you spend less time and money on traditional SEO activities like link-building and [...]

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