Many SEOs have made the claim that long content ranks better, but... Is this yet another example of confusing correlation vs causation? Does longer content just earn more links? Do bigger, more authoritative sites publish longer content? Is longer content just better optimized? Or… will publishing longer content really help you rank better? Using CanIRank’s ability to [...]
Every small business blogger has been there: You’ve written an awesome blog post. You’ve picked the perfect title. Found some keywords that were almost made for you. And you hit that publish button full of excitement. Then you sit back, relax and ride that magical wave of traffic… For about two days. And then, all [...]
In medieval times desperate defending armies would sometimes dump diseased corpses into wells as they retreated. Rank with bubonic plague or tuberculosis, the well water became undrinkable, crippling the advancing army by depriving them of safe water sources. Never mind that this kind of scorched earth tactic also hurt the defenders' own countrymen, depriving entire villages of their sole source of clean [...]
Sometimes the reason that a page does well for a keyword is pretty obvious. Other times it takes some real digging into the numbers to understand what is really going on. Lucky for us CanIRank provides us with both the data that we need to dig deep AND easy to understand graphics to help us make sense of the data.
Estimating the Traffic Value of a potential target keyword is a critical step in a comprehensive keyword research process. If you know how much value a top ranking will bring to your business, you can better determine how much time and money it would be worth investing in SEO. You can even calculate the ROI [...]
Being successful for our apps and brands means that we need to maximize the return on each hour that we spend. One of the best ways to do that is to leverage the networks of those people who are already trusted in a certain area.
The Long Tail by Chris Anderson is a fascinating book full of convincing evidence explaining the concept of The Long Tail. If you are interested in the concept of the Long Tail or digital retail sales then I would recommend reading it. If you are interested in content marketing like us then you should just [...]
As the content manager at CanIRank I know that one of my tasks is to make as many people as possible aware of our (amazing) application. I can, and do, accomplish some of that by telling everyone I know about CanIRank and how it can help them find the best keywords. A more efficient way to build awareness is to leverage other people’s audiences and get already established voices on the internet talking about our product. This is Influencer Marketing. The reason it’s so powerful is that with the help of just one influencer you can get the word out to many people.