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how does longer content help rankings

Data-driven SEO Part 2: Does Long Content Really Rank Better?

By | January 18th, 2017|Research, SEO Knowledge|

Many SEOs have made the claim that long content ranks better, but... Is this yet another example of confusing correlation vs causation? Does longer content just earn more links? Do bigger, more authoritative sites publish longer content? Is longer content just better optimized? Or… will publishing longer content really help you rank better? Using CanIRank’s ability to [...]

Expired Domain Auctions: Now More Risky as Google Poisons the Well

By | September 24th, 2016|Google changes|

In medieval times desperate defending armies would sometimes dump diseased corpses into wells as they retreated. Rank with bubonic plague or tuberculosis, the well water became undrinkable, crippling the advancing army by depriving them of safe water sources. Never mind that this kind of scorched earth tactic also hurt the defenders' own countrymen, depriving entire villages of their sole source of clean [...]

How Fieldwire Scaled Marketing Without Losing Their Focus on Product

By | September 20th, 2016|Case Studies, Syndication|

Fieldwire is a web and mobile collaboration platform for the commercial construction industry. Founded by two engineers from Stanford and MIT, Fieldwire’s strong focus on product and engineering quickly earned them a devoted customer base. However, with the global construction industry worth some $8.5 trillion and 9 out of 10 construction projects late or over [...]

Link Building Strategies for SaaS Companies

By | September 6th, 2016|Build Your Authority, Improve Your Rankings|

Editor’s note: the following is a guest post contributed by Niraj Rout, the Founder of Hiver, a customer support tool built on top of Gmail. When I started Hiver a few years back, I thought I had a fair amount of knowledge about link building strategies for SEO. Now when I look back, I realize how wrong [...]

Why SEO Ranking is a Relative Game (and How to Win It)

By | August 30th, 2016|Improve Your Rankings, SEO Knowledge|

Many businesses and marketers liken SEO to a game, which is only somewhat appropriate when you really think about it. Sure, there are rules. Lots of rules. Strategy, too. Cheaters get punished and the best players theoretically rise through the rankings and cling for dear life for their place at the top. And yeah, there’s [...]

How Thematic Content Can Save Your Website

By | August 16th, 2016|Grow Your Content, SEO Knowledge|

We constantly hear that “content is king” within the world of digital marketing. And most marketers understand the ongoing need to craft thoughtful, original content for the sake of our site’s search presence and readership. But what happens when we get fed up with our lack of links and tepid traffic that doesn’t convert? For a [...]

The Secrets to Successfully Starting Out in the SEO World

By | August 10th, 2016|SEO Knowledge|

Continuing our series profiling leading SEO consultants and agencies, CanIRank Community Relations Associate Melissa Gosse interviews a leading New York based digital agency Founder, Jeff Gapinski, to learn the secrets of starting an SEO business and keeping clients happy, resulting in an extremely successful business. Melissa Gosse Melissa Gosse (MG): The SEO industry is booming. There is an exponential growth in [...]

9 Best Local SEO Tips for Small Businesses

By | May 14th, 2016|Improve Your Rankings, SEO Knowledge|

 Why Local Search Matters for Small Businesses Before we dive into the best practices let’s discuss why local SEO is important for small businesses. But why get into colorful commentary, I’ll just give the facts: “56% of “on the go” searches have local intent” - that’s a lot of people searching for local businesses. “78% of [...]

Overcoming the Complexity of SEO: An Interview with Lukasz Zelezny

By | April 25th, 2016|Case Studies, Syndication|

Continuing our series profiling leading SEO consultants and agencies, CanIRank Community Relations Associate Melissa Gosse interviews one of the SEO industry's more forward-thinking professionals, Lukasz Zelezny, to learn the tools & methods he uses to successfully keep smaller companies beating the Big Guys on Google. To no surprise, keyword stuffing is not part of his bag of tricks... Melissa Gosse Melissa Gosse (MG): The SEO [...]

How to Build Successful Influencer Relationships: An Interview With Sam Hurley

By | January 13th, 2016|Case Studies|

First in our new series profiling successful SEO consultants and agencies who use CanIRank, our Community Relations Associate Melissa Gosse interviews master relationship builder Sam Hurley to learn the tools & methods he uses to streamline his influencer outreach. Turns out it's not all about sappy emails and Twitter stalking...   Melissa Gosse Melissa Gosse (MG): Successful [...]

6 Warning Signs Your Content Marketing is Headed in the Wrong Direction

By | December 19th, 2015|SEO Knowledge|

It's almost 2016 and it seems every business on the planet has had a go at content marketing, but only a handful of them get it right. Recent statistics show that in North America alone, about 88% of B2B marketers use content; and this number keeps growing. However, in a study by Content Marketing Institute, only [...]

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