And… what we learned through the process:
Customer Feedback Tactic #1 – Source It:
Sourcing content is the idea of using a content aggregator to create content. We opted with sourcing our data via a sourcing aggregator called HARO, however, there are a plethora of other options available on the internet as well.
Help a Reporter Out (HARO) is a website for journalists looking to gain sources for their content. So if you plan to use your customer feedback in a case study, blog, or other content variation – (which we recommend that you do) HARO is a great resource!
And voila! Just like that, we now have some feedback to work with!
Bonus note: stay tuned to find out how you can take these informal responses and turn them into reviews on G2Crowd, Capterra, Yelp, Facebook or GMB!
So what did we learn from our users?
We received 10 different reviews from a wide range of sources. Here’s what they had to say:
Of course, not all the results were positive – and that’s why this type of feedback is so valuable.
While it may be strange for me to be telling you why someone doesn’t like CanIRank, this is the real world: we know our tool isn’t the right fit for all users, and we understand that. As we continue to improve our product-features and differentiate ourselves from SEO tools derived for a different product-market, this information is highly valuable for us.
But wait, we didn’t stop here – and you shouldn’t either.
We’ve just identified a power-house of positive feedback, and in the manner of not wanting to duplicate efforts or “reinvent” the wheel – we took it a step further.
Process Breakdown: Turn your positive feedback into reviews via offers/bonuses:
And there you have it: how to source product feedback using a content aggregator, and then simultaneously turn positive feedback into reviews and gain high quality backlinks!
Stay tuned for the second installment in our “Unique Ways to Get Brand Feedback” series, as we dive into the top influencer’s unique tips and tricks to gathering brand feedback.
As a preview for our next series, take a look at 6 ways to gather feedback via Instagram!