Keyword research is arguably the most important step in the SEO process. It's the perfect antidote to Google's recent algorithm updates making it increasingly expensive, complicated, and risky to attempt to "punch above your weight" by manipulating your way to the top of the search engine results. Or at least, where the competition is weak [...]
Why Local Search Matters for Small Businesses Before we dive into the best practices let’s discuss why local SEO is important for small businesses. But why get into colorful commentary, I’ll just give the facts: “56% of “on the go” searches have local intent” - that’s a lot of people searching for local businesses. “78% of [...]
First in our new series profiling successful SEO consultants and agencies who use CanIRank, our Community Relations Associate Melissa Gosse interviews master relationship builder Sam Hurley to learn the tools & methods he uses to streamline his influencer outreach. Turns out it's not all about sappy emails and Twitter stalking... Melissa Gosse Melissa Gosse (MG): Successful [...]
It's almost 2016 and it seems every business on the planet has had a go at content marketing, but only a handful of them get it right. Recent statistics show that in North America alone, about 88% of B2B marketers use content; and this number keeps growing. However, in a study by Content Marketing Institute, only [...]
Editor's note: the following is a guest post contributed by Niraj Rout, a CanIRank customer and Founder of Hiver, a customer support tool built on top of Gmail. If you're a CanIRank customer interested in sharing your own story of how CanIRank has helped grow your business, please contact us. The best way to get [...]
Every small business blogger has been there: You’ve written an awesome blog post. You’ve picked the perfect title. Found some keywords that were almost made for you. And you hit that publish button full of excitement. Then you sit back, relax and ride that magical wave of traffic… For about two days. And then, all [...]
Sometimes the reason that a page does well for a keyword is pretty obvious. Other times it takes some real digging into the numbers to understand what is really going on. Lucky for us CanIRank provides us with both the data that we need to dig deep AND easy to understand graphics to help us make sense of the data.
Estimating the Traffic Value of a potential target keyword is a critical step in a comprehensive keyword research process. If you know how much value a top ranking will bring to your business, you can better determine how much time and money it would be worth investing in SEO. You can even calculate the ROI [...]
Being successful for our apps and brands means that we need to maximize the return on each hour that we spend. One of the best ways to do that is to leverage the networks of those people who are already trusted in a certain area.