Many SEOs have made the claim that long content ranks better, but... Is this yet another example of confusing correlation vs causation? Does longer content just earn more links? Do bigger, more authoritative sites publish longer content? Is longer content just better optimized? Or… will publishing longer content really help you rank better? Using CanIRank’s ability to [...]
Estimating the Traffic Value of a potential target keyword is a critical step in a comprehensive keyword research process. If you know how much value a top ranking will bring to your business, you can better determine how much time and money it would be worth investing in SEO. You can even calculate the ROI [...]
Being successful for our apps and brands means that we need to maximize the return on each hour that we spend. One of the best ways to do that is to leverage the networks of those people who are already trusted in a certain area.
The Long Tail by Chris Anderson is a fascinating book full of convincing evidence explaining the concept of The Long Tail. If you are interested in the concept of the Long Tail or digital retail sales then I would recommend reading it. If you are interested in content marketing like us then you should just [...]
As the content manager at CanIRank I know that one of my tasks is to make as many people as possible aware of our (amazing) application. I can, and do, accomplish some of that by telling everyone I know about CanIRank and how it can help them find the best keywords. A more efficient way to build awareness is to leverage other people’s audiences and get already established voices on the internet talking about our product. This is Influencer Marketing. The reason it’s so powerful is that with the help of just one influencer you can get the word out to many people.
You are busy and you need a crash course in content marketing. I've looked all over the place and these 5 guides are the best places to turn if you need to learn terms, concepts, and plans for understanding content marketing and then creating a plan for your business.
Introduction to WordPress and SEO Google's Penguin and Panda updates have changed the rules of the content game. Google is now much better at accessing the value of a webpage based on the content of that page and it's relationship to other valuable pages. Here are two great tools which you can use to make [...]
Today we launched a new feature that I've been wanting to see in SEO software for nearly 10 years. You probably already know that CanIRank offers an extremely accurate keyword difficulty tool, and we provide you with an estimate of a keyword's value in the form of search volume, advertiser cost per click, and how [...]
Used correctly, CanIRank isn't just a way to help you find new keywords to target; it's an entirely new approach to growing search engine traffic that will help you dramatically improve the ROI of your content marketing efforts. CanIRank is about helping you spend less time and money on traditional SEO activities like link-building and [...]