Would you rather find yourself living in a real-world version of “Jurassic World”, or “Jaws?”

“Jurassic World. I’d like to think I would have a better chance of hiding from a dinosaur on land than swimming away from a great white shark in the ocean.”

“I’ve had the chance to work with a wide variety of businesses at CanIRank. You learn more as a marketer when you get exposure to different business models and industries. I enjoy working with innovative SaaS startups. These companies are looking to move fast, test, and iterate. I appreciate the speed and opportunity to build a marketing foundation from scratch.”

“My father has had a big impact on my professional development. He’s accomplished a lot in his career. He’s someone I look up to.”

“My favorite tactic is using content marketing to earn backlinks. Link building is a challenge for e-commerce brands because most bloggers or journalists won’t link to commercial pages. Therefore, it’s important to create compelling content that gets attention. For example, our team published a survey study for a client in the massage space. We used the research findings to piggyback off a hot button topic, resulting in press coverage and links from publications such as Patch, American Spa, Massage Magazine, and several industry blogs. ”

“ Lately, I’ve been listening to NPR’s Planet Money. I’m always looking to stay informed on current events. I’ve found the podcast to be a fun way to keep up-to-date on macroeconomic issues.”

“I like getting to know each client on a personal level. I’m interested in learning about their business history and journey as an entrepreneur. One of the challenges with working in digital marketing, or any field in which the work takes place online, is you can sometimes feel disconnected from the results you achieve. It’s rewarding to help businesses increase their traffic and sales. But it’s not the same as building something with your hands, where you can see and touch the progress you make after each milestone. Getting to know clients helps minimize this disconnect. The more I know a client personally, the more invested I feel in their success.”

“I once spent 80 hours traveling across South America on a bus. Since the trip spanned three different countries, I wasn’t sure which currency to bring. Instead of carrying some form of cash, I naively assumed a debit card would suffice. I was wrong. The bus only stopped in small villages along the way, which meant there was no access to ATMs and the local businesses accepted cash only. I was worried that I was going to have to fast for three straight days! Fortunately, a Colombian man lent me $20 towards the end of the first day. Of course, I gladly repaid him at the end of the trip.”

“I enjoy the challenge that comes with digital marketing. It requires many different skill sets, execution, and creativity – which makes it  rewarding when you are able to achieve results.”

“I didn’t anticipate working as an SEO consultant. It wasn’t part of my initial career plan. Instead, I found opportunities in the field that fit with my skillset and background. Then I worked on developing my skills further. That’s one of my favorite parts of working in SEO and at CanIRank. You have the chance to sharpen your skills, which helps you achieve better results, and ultimately motivates you to put in more effort. There’s a positive feedback loop that helps you continuously improve.”