“Before I started working at CanIRank, I worked as a freelance copywriter and content marketer. During that time, I built up a really solid foundation in content creation and marketing. I’ve helped guide content strategies for a wide variety of companies, from SaaS businesses to gypsy fortune tellers!

As time went on and I acquired a deeper understanding of marketing, I started to get more interested in SEO and growth marketing strategies like email marketing.”

“I’m a Content Specialist here at CanIRank. I help create content strategies, blog posts, email marketing campaigns, and much more. If you need help with anything related to words, I can probably help. One of my favorite parts of my role here is interacting with our CanIRank Full Service clients. I love seeing them get wins, big or small!”

“While I was in university studying psychology, I started freelance copywriting so I could have a flexible part-time job and I absolutely loved it. I realized I had a knack for marketing and business.

My copywriting career naturally progressed to become more focused on content marketing, SEO, and growth strategies over time. I’ve been loving it ever since!”

“I first heard about CanIRank from a Google Search that led me to a job board.”

“Fintech and SaaS are diverse fields with lots of differences and nuances, but in general, I’m experienced working with both of those niches extensively.”

“It’s a great feeling when new email campaigns perform well for a client. Especially when they can link their upgraded email performance directly to more revenue. In my first few months at CanIRank, I revamped a campaign that led to increased KPIs across the board (higher opens, clicks, and conversions). We were even able to increase the open rates by over 30% on a key email in the campaign.”

“It seems like there are a million growth strategies to try nowadays. Facebook ads, SEO, PPC, in-person events. I know it can feel paralyzing to understand which path you should take, and scary to jump feet first into a new marketing strategy that you’re not sure about.

My best advice would be don’t underestimate the value of SEO when you’re deciding which growth strategy is right for you. If you’re not sure where to start, we’re always here to help and can hop on the phone with you.”

“Sometimes new clients are hesitant to let us know the good, bad, and ugly past history of their business. The more we know, especially marketing-wise, the easier it is for us to develop a custom plan that fits your business.”

“Epic Games (the company behind Fortnite) has done some impressive things in the past year or so. Love it or hate it, Fortnite became an international phenomenon partly due to Epic’s marketing and positioning.

From aligning Fortnite with pop culture in the iconic Drake and Ninja Fortnite match to consistently releasing new content, Fortnite has pulled some creative stops out over its lifetime.

I think the push to align Fortnite so heavily with pop culture was really smart, out-of-the-box thinking for the e-sports world. If nothing else, it got people talking.”

“When a client first signs up to work with CanIRank, we ask them about their struggles and goals. We set up task reporting and performance tracking on a variety of platforms so that we can identify if what we’re doing is working or not. The exact goal for every client is different.

Whatever “success” looks like to the client (as long as it’s realistic) is what we’ll aim for!”

“If they have no experience with SEO, I’ll say something along the lines of SEO stands for Search Engine Optimization. There are a lot of factors that go into why certain pages rank on the first page of Google. At CanIRank, we dive deep into figuring out what those factors are so we can get higher search engine rankings for our clients.”

“My favorite tactic is to upgrade copywriting and content. Simple changes can bring big results. A little headline tweak could increase your click-rate immensely. A small email open rate A/B test could bring up your KPIs from mediocre to amazing. Better content has a ripple effect throughout your business.”

“My colleagues here at CanIRank are great at knowledge sharing, so I learn a lot from them. I also like to attend one major conference each year like StartupGrind or Collision. It’s a great way to meet new people and learn some new tricks.”

“My hometown is insanely small, so there’s not a lot going on. It’s been a really mild winter which has put a damper on a lot of winter activities like ice fishing, snowmobiling, and snowshoeing. I know some people have had a hard time training for snowshoeing or cross-country skiing competitions with the lack of snow.”

“With the generous help of my professor, I published my undergraduate thesis in the Journal of Visual Cognition.“

“Many of my family members are extremely hard workers and they all inspire me daily. Some of them have built their own businesses from the ground up. They inspire me to hustle hard and constantly reach for higher goals.”

“Laundry is my most hated chore, so I’d invent a robot that launders all of my clothes and puts them away for me and maybe even sorts them into color-coded sections.”

“Backcountry camping. To me, there’s nothing better than being out in nature. I grew up camping and exploring with my friends and family, and the tradition has stuck with me to this day.”

“I would probably eat at least 2 dozen Krispy Kreme donuts (original glazed, of course). Then, I would do all the sappy stuff like call my family and friends, write some letters for loved ones to read in the future, and just chillax with the people I love.”

“Oof, this is a tough one. I’m going to have to go with flying!”

“Pizza all day, every day.”

“Chinchillas! I do love possums too, but chinchillas win based on the fact I’d rather cuddle with a chinchilla.”

“I used to own a food truck! I operated it part-time during the tourist season in my hometown. We specialized in Cajun & Creole cuisine. I quickly learned the restaurant/food service industry was not for me, but I still love cooking.”