johnmcalester

/John McAlester

About John McAlester

John McAlester is a Senior WordPress Developer familiar with all aspects of WordPress from content to code. He has worked on a number of high-traffic WordPress installations along with custom theme and plugin development.

Can Medium Replace My Blog?

By | December 12th, 2016|Build Your Authority, Improve Your Rankings|

Medium can be an effective additional content marketing platform but you need to put the work into building your own blog if you want to build a successful content marketing effort.

How to Outrank Amazon: 5 Tips from eCommerce SEO Experts

By | October 19th, 2016|Improve Your Rankings|

Amazon's strategy is to provide access to an extremely large number of products. This broad approach also means that their strategy stretches thin in places. If you can challenge them in areas where they are vulnerable it is possible to outrank them.

SEO for Startups – 5 Ways to Use Brains Over Budget

By | February 26th, 2016|SEO Knowledge|

SEO can be challenging for startups. Search engine results heavily favor big brand websites with thousands of links, a recognizable brand name, and virtually unlimited budgets for fresh content. Faced with daunting odds and tepid initial results, many startups quickly give up on SEO as a viable marketing channel. That’s a huge mistake.

Growth Hackers. Stop Spamming!

By | October 1st, 2015|Build Your Authority|

Lately I’ve been getting more and more cold, salesy emails cluttering up my inbox each day.

Moz vs SEONick: Who’s the #1 “SEO Blog”

By | August 18th, 2015|Improve Your Rankings|

Sometimes the reason that a page does well for a keyword is pretty obvious. Other times it takes some real digging into the numbers to understand what is really going on. Lucky for us CanIRank provides us with both the data that we need to dig deep AND easy to understand graphics to help us make sense of the data.

Influencer Marketing Strategy: ContentMarketer.io Review

By | July 24th, 2015|App Reviews|

Being successful for our apps and brands means that we need to maximize the return on each hour that we spend. One of the best ways to do that is to leverage the networks of those people who are already trusted in a certain area.

The Long Tail and What It Means for Content Marketing

By | July 8th, 2015|Book Reviews|

The Long Tail by Chris Anderson is a fascinating book full of convincing evidence explaining the concept of The Long Tail. If you are interested in the concept of the Long Tail or digital retail sales then I would recommend reading it. If you are interested in content marketing like us then you should just [...]

Find Winning Keywords: My 2-Step Process

By | June 18th, 2015|Tutorials|

Stop spending hours digging around in spreadsheets to find winning keywords. These 2 steps will show you how to find one in 10 minutes.

The Secret to Successful Influencer Outreach

By | June 17th, 2015|Grow Your Followers|

As the content manager at CanIRank I know that one of my tasks is to make as many people as possible aware of our (amazing) application. I can, and do, accomplish some of that by telling everyone I know about CanIRank and how it can help them find the best keywords. A more efficient way to build awareness is to leverage other people’s audiences and get already established voices on the internet talking about our product. This is Influencer Marketing. The reason it’s so powerful is that with the help of just one influencer you can get the word out to many people.

Learn: The 5 Smartest Content Marketing Guides

By | June 16th, 2015|Roundups|

You are busy and you need a crash course in content marketing. I've looked all over the place and these 5 guides are the best places to turn if you need to learn terms, concepts, and plans for understanding content marketing and then creating a plan for your business.

Load More Posts