SEO can be challenging for startups. Search engine results heavily favor big brand websites with thousands of links, a recognizable brand name, and virtually unlimited budgets for fresh content. Faced with daunting odds and tepid initial results, many startups quickly give up on SEO as a viable marketing channel. That’s a huge mistake.
As the content manager at CanIRank I know that one of my tasks is to make as many people as possible aware of our (amazing) application. I can, and do, accomplish some of that by telling everyone I know about CanIRank and how it can help them find the best keywords. A more efficient way to build awareness is to leverage other people’s audiences and get already established voices on the internet talking about our product. This is Influencer Marketing. The reason it’s so powerful is that with the help of just one influencer you can get the word out to many people.