When it comes to content marketing, the difference between success and failure usually comes down to one step: keyword research. In our experience as an SEO software company and agency, businesses who adopt an effective process earn up to 10x the amount of clicks as brands who are publishing without proper keyword research. In this [...]
Planning and executing a major content marketing and SEO strategy can be time-consuming and very expensive, especially if it fails. While SEO isn’t necessarily as expensive as paid ads, it does require a substantial amount of effort to successfully implement. Instead of taking a large jump and risking failure, what if there was a way [...]
Marketing a SaaS business can be difficult. These startups often enter the market with a new type of software that is unfamiliar, a product that may not be totally refined, and a skeptical audience who is weary about signing up for another monthly expense. Successful SaaS businesses have figured out how to quickly establish themselves [...]
Being found easily online is critical for a startup. With over 40,000 searches per second on Google, high search engine rankings are especially important to generating website traffic. Startups have two options available to take advantage of keywords related to their product or service, either pay per click advertising or search engine optimization. Let’s take [...]
Over the years, Search Engine Optimization (SEO) has proven itself to be a very effective marketing method for startups. Let’s face it, life as a startup isn't easy. Going up against proven online competitors is like throwing a goldfish into a shark tank. It's not easy being a little fish in a big pond. Startups [...]