rachelmccart

/Rachel McCart

About Rachel McCart

Rachel McCart is a brand voice and story enthusiast with a background in managing digital marketing, design, and strategic communications for both brick and mortar and eCommerce small businesses. Connect with her on LinkedIn or Twitter.

Insider Spotlight on Keyword Difficulty: Will You Rank?

By |Categories: Improve Your Rankings|

Will we rank? Ping. The notification bell at the upper, right-hand corner of my Trello dashboard lights up in a bright red hue. I have a new message. “But will we rank?” the client’s message reads. We’d inherited the Australian-based startup from a solid referral source. With a steady team of contributors, beautiful branding, and [...]

How to Define a Content Amplification Process

By |Categories: Tutorials|

Alas! You’ve finished the piece of content you’ve been pouring your [heavily caffeinated] heart and soul into for weeks, and in some cases, even months. Much like an overwhelmed and sleep-deprived parent to a newborn, you may be asking yourself, “Now what do I do with it?!” Breathe. We’re here to help; while we’re not exactly [...]

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