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Google BERT update changes: How it affects you

How Google BERT Changes SEO

By |Categories: SEO Knowledge|

When Google releases a new algorithm they describe as "one of the biggest leaps forward in the history of search", SEOs pay attention. Good SEO consultants and their clients will want to know how these changes will impact SEO strategy, and if there are any actions that can be taken to improve rankings under the [...]

What is the Best Keyword Difficulty Tool?

By |Categories: Research|

Keyword research is arguably the most important step in the SEO process. It's the perfect antidote to Google's recent algorithm updates making it increasingly expensive, complicated, and risky to attempt to "punch above your weight" by manipulating your way to the top of the search engine results. Or at least, where the competition is weak [...]

How to Structure A Website to Rank Better with Customer Journey Marketing

By |Categories: SEO Knowledge|

“The Customer Journey and How to Structure Your Site Information Architecture around it” was going to be my original title for this article. After reading that you’d probably think like I did at the time, what the hell does that mean? Luckily for you, I’ve since spent hours researching it, interviewing (read: pestering) my expert [...]

How to Improve Your Google Ranking Quickly

By |Categories: Tutorials|

I’m about to show you something as close to an “SEO easy button” as you’ll ever find. The secret lies not in what you do, but where you apply your efforts. Like most companies, you probably have a number of pages on your website that rest on the border between search engine results pages for [...]

Startups and Search Engines: SEO vs PPC

By |Categories: SEO Knowledge|

Being found easily online is critical for a startup. With over 40,000 searches per second on Google, high search engine rankings are especially important to generating website traffic. Startups have two options available to take advantage of keywords related to their product or service, either pay per click advertising or search engine optimization. Let’s take [...]

How to Define a Content Amplification Process

By |Categories: Tutorials|

Alas! You’ve finished the piece of content you’ve been pouring your [heavily caffeinated] heart and soul into for weeks, and in some cases, even months. Much like an overwhelmed and sleep-deprived parent to a newborn, you may be asking yourself, “Now what do I do with it?!” Breathe. We’re here to help; while we’re not exactly [...]

Startup SEO Case Studies: 5 Startups that Crushed their Established Competitors

By |Categories: Case Studies|

Over the years, Search Engine Optimization (SEO) has proven itself to be a very effective marketing method for startups. Let’s face it, life as a startup isn't easy. Going up against proven online competitors is like throwing a goldfish into a shark tank. It's not easy being a little fish in a big pond. Startups [...]

How to Optimize Images for Web and Better SEO

By |Categories: SEO Knowledge|

Those big beautiful images you've worked so hard at getting onto your website might actually be ruining your SEO. Picture this situation. Someone visits your site, and those lovely new images are causing your pages to load slower. Now instead of waiting around, visitors quickly hit the back button on their browser. Ouch! Your bounce [...]

6 Simple SEO Blogging Tips

By |Categories: Improve Your Rankings|

Bringing an SEO agency onboard to spearhead your company's SEO is an effective way to boost your business's online presence. Although it's tempting to let them go off and do their own thing while you take care of business, you'll achieve better results by working together with your agency as a team. In our experience, we [...]

How to Do SEO on a Small Budget

By |Categories: SEO Knowledge|

Hey! How much SEO can I get for less than $500 a month? This is a common question among bootstrapped startups and small businesses on a very tight budget. Yet, the answer is quite simple. Here we’ll tell you how to do seo on a small budget. This budget is too small to get quality [...]

How to Create an SEO Silo to Boost Your Website Relevancy and Authority

By |Categories: SEO Knowledge|

SEO silos are your best startup marketing weapon in the fight against online anonymity. Crickets... That's the sound you hear every time you hit publish on your spanking new startup blog. But you're not alone... It's the same situation all new businesses face when starting from zero. Unlike the old T.V. sitcom "Cheers" where everybody knows [...]

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