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Google BERT update changes: How it affects you

How Google BERT Changes SEO

By |Categories: SEO Knowledge|

When Google releases a new algorithm they describe as "one of the biggest leaps forward in the history of search", SEOs pay attention. Good SEO consultants and their clients will want to know how these changes will impact SEO strategy, and if there are any actions that can be taken to improve rankings under the [...]

SEO for Web Designers

By |Categories: SEO Knowledge|

How about a 5 point rundown on the absolute must do SEO tasks for busy web designers? With these 5 points you will have taken care of the basics of SEO so if you have time you can come back and do a more in depth optimization in the future.

9 Tactics To Increase Cold Email Open Rates

By |Categories: Promote Your Content|

Editor’s note: the following is a guest post contributed by Justin McGill,  Founder of LeadFuze, B2B lead generation software for outbound sales enablement. Cold email is an excellent tool to promote your content and your company. While sometimes compared to junk mail or spam, when used correctly, it can be a great way to build [...]

Data-driven SEO Part 2: Does Long Content Really Rank Better?

By |Categories: Research, SEO Knowledge|

Many SEOs have made the claim that long content ranks better, but... Is this yet another example of confusing correlation vs causation? Does longer content just earn more links? Do bigger, more authoritative sites publish longer content? Is longer content just better optimized? Or… will publishing longer content really help you rank better? As one of the [...]

SEO for SaaS: From 0 to $50,000/ month in Free, Organic SEO traffic

By |Categories: Case Studies|

In this SEO case study, we'll share how the brand new SaaS startup PDF Pro used CanIRank Full Service to grow their organic traffic from almost nothing to over 150,000 to over 1.5 million visitors per month. PDFPro is a SaaS app offering a completely cloud-based solution for creating, editing, and reviewing PDF files, eliminating the need [...]

5 Unusual Guest Post Pitches That Still Work

By |Categories: Build Your Authority|

Guest posting and influencer outreach are two proven methods of building your brand, creating awareness and generating targeted traffic to your site. Guest pitching can also be a cornerstone technique when you define a content amplification process. That’s why they form part of CanIRank’s 23 different strategies to identify growth opportunities. Knowing what possibilities to pursue is [...]

How to Drive Traffic to Your Website When You’re Starting From Zero

By |Categories: Improve Your Rankings|

The idea of trying to build a brand from nothing is incredibly daunting, especially if you’ve never done it before. On the same note, the idea of trying to build up your site’s search presence from scratch can be absolutely terrifying. Imagine starting with zero traffic. Zilch. Zip. Nothing. Frightening, isn’t it? However, such a [...]

Data-Driven SEO Part 1: Can You Trust Correlation Studies on Search Ranking Factors?

By |Categories: Research, SEO Knowledge|

Search ranking factor correlation studies are bullshit. In the past year, nearly every major SEO media outlet has published its own variation of a search ranking factor correlation study. They scrape huge numbers of search engine ranking results and calculate the correlation between Google rank and various SEO metrics such as the number of links, [...]

Can Medium Replace My Blog?

By |Categories: Build Your Authority, Improve Your Rankings|

Medium can be an effective additional content marketing platform but you need to put the work into building your own blog if you want to build a successful content marketing effort.

How to Massively Build An Audience When You Have Absolutely No Network

By |Categories: Promote Your Content|

Looking for an easy way to build some buzz for your startup? Here's a straightforward tactic we used to build an audience for a B2C startup going from 178 followers to 3,818 in just four days. Sometimes the simplest tactics turn out to be the best. Recently I participated in a CanIRank brainstorming session to [...]

New Research: Keyword domains still work, despite what Google says

By |Categories: Research|

Keyword domain names were once thought of as a golden ticket to top rankings, but the general consensus in the SEO community seems to be that their power has diminished in the wake of Google's Exact Match Domain update. I have a long history with keyword domains, having been an early promoter of the marketing value [...]

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