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Why SEO Ranking is a Relative Game (and How to Win It)

By |Categories: Improve Your Rankings, SEO Knowledge|

Many businesses and marketers liken SEO to a game, which is only somewhat appropriate when you really think about it. Sure, there are rules. Lots of rules. Strategy, too. Cheaters get punished and the best players theoretically rise through the rankings and cling for dear life for their place at the top. And yeah, there’s [...]

How Thematic Content Can Save Your Website

By |Categories: Grow Your Content, SEO Knowledge|

We constantly hear that “content is king” within the world of digital marketing. And most marketers understand the ongoing need to craft thoughtful, original content for the sake of our site’s search presence and readership. But what happens when we get fed up with our lack of links and tepid traffic that doesn’t convert? For a [...]

The Secrets to Successfully Starting Out in the SEO World

By |Categories: SEO Knowledge|

Continuing our series profiling leading SEO consultants and agencies, CanIRank Community Relations Associate Melissa Gosse interviews a leading New York based digital agency Founder, Jeff Gapinski, to learn the secrets of starting an SEO business and keeping clients happy, resulting in an extremely successful business. Melissa Gosse Melissa Gosse (MG): The SEO industry is booming. There is an exponential growth in [...]

9 Best Local SEO Tips for Small Businesses

By |Categories: Improve Your Rankings, SEO Knowledge|

 Why Local Search Matters for Small Businesses Before we dive into the best practices let’s discuss why local SEO is important for small businesses. But why get into colorful commentary, I’ll just give the facts: “56% of “on the go” searches have local intent” - that’s a lot of people searching for local businesses. “78% of [...]

6 Warning Signs Your Content Marketing is Headed in the Wrong Direction

By |Categories: SEO Knowledge|Tags: , , |

It's almost 2016 and it seems every business on the planet has had a go at content marketing, but only a handful of them get it right. Recent statistics show that in North America alone, about 88% of B2B marketers use content; and this number keeps growing. However, in a study by Content Marketing Institute, only [...]

5 SEO Best Practices for High Ranking Small Business Blogs

By |Categories: SEO Knowledge, Tutorials|Tags: , , , |

Every small business blogger has been there: You’ve written an awesome blog post. You’ve picked the perfect title. Found some keywords that were almost made for you. And you hit that publish button full of excitement. Then you sit back, relax and ride that magical wave of traffic… For about two days. And then, all [...]

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