8 Landing Page Optimization Tips
Editor's note: This is a guest post by Chris Hickman, Founder and CEO at Adficient, with 15 years of experience in search marketing and conversion optimization. Landing pages are single web pages that aim to convince your visitor to join your mailing list, purchase your product, sign up for your free trial, watch an informative video, [...]
How to Structure A Website to Rank Better with Customer Journey Marketing
“The Customer Journey and How to Structure Your Site Information Architecture around it” was going to be my original title for this article. After reading that you’d probably think like I did at the time, what the hell does that mean? Luckily for you, I’ve since spent hours researching it, interviewing (read: pestering) my expert [...]
Startups and Search Engines: SEO vs PPC
Being found easily online is critical for a startup. With over 40,000 searches per second on Google, high search engine rankings are especially important to generating website traffic. Startups have two options available to take advantage of keywords related to their product or service, either pay per click advertising or search engine optimization. Let’s take [...]
How to Optimize Images for Web and Better SEO
Those big beautiful images you've worked so hard at getting onto your website might actually be ruining your SEO. Picture this situation. Someone visits your site, and those lovely new images are causing your pages to load slower. Now instead of waiting around, visitors quickly hit the back button on their browser. Ouch! Your bounce [...]
How to Do SEO on a Small Budget
Hey! How much SEO can I get for less than $500 a month? This is a common question among bootstrapped startups and small businesses on a very tight budget. Yet, the answer is quite simple. Here we’ll tell you how to do seo on a small budget. This budget is too small to get quality [...]
How to Create an SEO Silo to Boost Your Website Relevancy and Authority
SEO silos are your best startup marketing weapon in the fight against online anonymity. Crickets... That's the sound you hear every time you hit publish on your spanking new startup blog. But you're not alone... It's the same situation all new businesses face when starting from zero. Unlike the old T.V. sitcom "Cheers" where everybody knows [...]
SEO for Web Designers
How about a 5 point rundown on the absolute must do SEO tasks for busy web designers? With these 5 points you will have taken care of the basics of SEO so if you have time you can come back and do a more in depth optimization in the future.
Data-driven SEO Part 2: Does Long Content Really Rank Better?
Many SEOs have made the claim that long content ranks better, but... Is this yet another example of confusing correlation vs causation? Does longer content just earn more links? Do bigger, more authoritative sites publish longer content? Is longer content just better optimized? Or… will publishing longer content really help you rank better? As one of the [...]
Data-Driven SEO Part 1: Can You Trust Correlation Studies on Search Ranking Factors?
Search ranking factor correlation studies are bullshit. In the past year, nearly every major SEO media outlet has published its own variation of a search ranking factor correlation study. They scrape huge numbers of search engine ranking results and calculate the correlation between Google rank and various SEO metrics such as the number of links, [...]
SEO for Startups – 5 Ways to Use Brains Over Budget
SEO can be challenging for startups. Search engine results heavily favor big brand websites with thousands of links, a recognizable brand name, and virtually unlimited budgets for fresh content. Faced with daunting odds and tepid initial results, many startups quickly give up on SEO as a viable marketing channel. That’s a huge mistake.