Free 27 Page Guide to Ecommerce SEO
The Ecommerce SEO Guide is for online merchants with questions about link building, off-page SEO, how to handle product variants, the SEO of product pages and category pages, and SEO-friendly ecommerce site architecture. Download a PDF of the Ecommerce SEO Guide Why We Created The Ecommerce SEO Guide For three years, I led the e-Commerce efforts of [...]
Why SEO Ranking is a Relative Game (and How to Win It)
Many businesses and marketers liken SEO to a game, which is only somewhat appropriate when you really think about it. Sure, there are rules. Lots of rules. Strategy, too. Cheaters get punished and the best players theoretically rise through the rankings and cling for dear life for their place at the top. And yeah, there’s [...]
How Thematic Content Can Save Your Website
We constantly hear that “content is king” within the world of digital marketing. And most marketers understand the ongoing need to craft thoughtful, original content for the sake of our site’s search presence and readership. But what happens when we get fed up with our lack of links and tepid traffic that doesn’t convert? For a [...]
The Secrets to Successfully Starting Out in the SEO World
Continuing our series profiling leading SEO consultants and agencies, CanIRank Community Relations Associate Melissa Gosse interviews a leading New York based digital agency Founder, Jeff Gapinski, to learn the secrets of starting an SEO business and keeping clients happy, resulting in an extremely successful business. Melissa Gosse Melissa Gosse (MG): The SEO industry is booming. There is an exponential growth in [...]
9 Best Local SEO Tips for Small Businesses
Why Local Search Matters for Small Businesses Before we dive into the best practices let’s discuss why local SEO is important for small businesses. But why get into colorful commentary, I’ll just give the facts: “56% of “on the go” searches have local intent” - that’s a lot of people searching for local businesses. “78% of [...]
6 Signs Your Content Marketing is Headed the Wrong Direction
It's almost 2016 and it seems every business on the planet has had a go at content marketing, but only a handful of them get it right. Recent statistics show that in North America alone, about 88% of B2B marketers use content; and this number keeps growing. However, in a study by Content Marketing Institute, only [...]
5 SEO Best Practices for High Ranking Small Business Blogs
Every small business blogger has been there: You’ve written an awesome blog post. You’ve picked the perfect title. Found some keywords that were almost made for you. And you hit that publish button full of excitement. Then you sit back, relax and ride that magical wave of traffic… For about two days. And then, all [...]
Optimizing SEO ROI: A Not-So-Simple Formula to Uncover High-Value, Low-Difficulty Keywords
Today we launched a new feature that I've been wanting to see in SEO software for nearly 10 years. You probably already know that CanIRank offers an extremely accurate keyword difficulty tool, and we provide you with an estimate of a keyword's value in the form of search volume, advertiser cost per click, and how [...]