Spend Less, Make More: Your Guide to a Lean Startup Marketing Plan
You've got a great business, but there’s one major problem that’s keeping you up at night. You know your marketing strategy is not up to par. You know your lead acquisition isn’t great, your existing conversion campaigns are a little lackluster, and that potential customers are slipping through your fingers every day as they [...]
12 Tried and True Brand Feedback Strategies from the Experts – Part Two
In part one of our series, we took you through the process of turning a HARO inquiry into content, testimonials, and reviews as a unique method of gaining feedback from your customers. In part two, we went to the experts to find out their unique ways of gathering feedback. It’s no secret that user [...]
How to Hack HARO for Brand Feedback – Part One
And... what we learned through the process: Knowing how users interact with your brand and how they feel about your business, in general, is critical to implementing changes to increase your customer lifetime value. Is there a specific feature they need, want, or hate? Does your logo throw them off? Is [...]
The Best Social Media Sites for Your Business
Since social networking can be a huge time-sink (with a good chunk of small businesses admitting that they waste time on Facebook and Twitter) it’s incredibly easy to dump hours in social media without getting much of anything in return. Despite its perception as a distraction, social media can (the keyword here is can) result in a positive ROI [...]
How To Make Your Content More Shareable
Editor's note: the following is a guest post contributed by Niraj Rout, a CanIRank customer and Founder of Hiver, a customer support tool built on top of Gmail. If you're a CanIRank customer interested in sharing your own story of how CanIRank has helped grow your business, please contact us. The best way to get [...]
The Secret to Successful Influencer Outreach
As the content manager at CanIRank I know that one of my tasks is to make as many people as possible aware of our (amazing) application. I can, and do, accomplish some of that by telling everyone I know about CanIRank and how it can help them find the best keywords. A more efficient way to build awareness is to leverage other people’s audiences and get already established voices on the internet talking about our product. This is Influencer Marketing. The reason it’s so powerful is that with the help of just one influencer you can get the word out to many people.